25 August 2015
25 August 2015 - The De Beers Group of Companies today announced that it will make a major investment in a holiday marketing campaign to generate increased consumer demand for diamond jewellery during the year-end holiday season.
The additional marketing investment will be made in the US and China, the world’s two leading diamond jewellery markets. The campaign will target men purchasing diamond jewellery as gifts for partners over the holiday period. The campaign will employ a combination of marketing approaches, including a new focus on digital channels to drive demand from the rapidly growing base of users of online and mobile media.